The Cost Of Capital - Exploring Founder-Friendly Funding

After seeing the Tractor Ventures' Cost of Capital tour details on Twitter, Dave from Morning Startup asked them to add a stopover in Perth. And guess what, they did! Jodie Imam, Tractor Ventures Co-Founder & COO, and Garry Williams presented to a full house at Morning Startup earlier this month.

Jodie provided insights about Tractor Ventures' non-dilutive strategic funding for AU and NZ tech founders. She notes, that the revenue-based financing alternative is a growth-friendly funding mechanism. The revenue sharing agreement is based on a % of monthly revenue to repay that allows companies to share their revenue risk.

Currently, they fund between $50k and $1 Million. Their guide is 2 - 5 times your monthly revenue. Tractor Venture advises founders to think carefully about how much capital they can practically deploy over a 6 months period. 

Tractor Ventures fund:

  • Technology-first companies

  • Predominantly SaaS, but also e-commerce, marketplaces and more.

  • Base requirement of $15k+ monthly recurring revenue.

  • Companies with a maturing growth engine.

So far they have provided non-dilutive strategic funding to over 50 companies. Their average loan size is $300k+. Within the next 6 months, there is $20 million in capital to deploy.

👉 Find out more about or apply for Tractor Ventures' revenue-based finance model.

Source: Jodie Imam, August 2022 and Tractor Ventures homepage 2022